We recently ran a survey on couples that are planning their wedding, or recently married to find out how important sustainability is to them. And the results speak for themselves.
We asked couples…
Do you think you’ve become more environmentally conscious in the last 12 months?
89% said they had become more environmentally conscious.
How important is sustainability when planning your wedding?
98% of couples told us that sustainability was a factor when planning their wedding. With 78% saying it was important or very important to them!
Are you more likely to book a supplier with sustainable credentials?
69% of couples told us that they were more likely to book a supplier if they had sustainable credentials, with an additional 18% saying maybe!
Where are you having your wedding?
70% of couples told us that they were getting married within 30 miles of their home address, followed by 27% in the UK.
This survey was run throughout April, shared on our social media, website, on our Eco Edit newsletter at the Sustainable Wedding Summit and through nationwide media outlets such as Guides for Brides. The sample size was 45 couples who completed the survey anonymously.
In addition to the couples survey, we also ran a business survey alongside it, asking businesses where they are on their sustainable journey. You can see the results of that survey on our blog ‘How sustainable is the wedding industry right now?’.
This is the second year that we have run our sustainability survey. We are committed to driving sustainable change in the wedding industry, so will repeat the survey annually in April allowing us to build a picture of how the industry is changing.