The Sustainable Wedding Alliance has been recognised as one of the UK’s leaders in sustainability-led growth.
The Sustainable Wedding Alliance, based in West Berkshire, has been selected as part of the Green Growth 100, an initiative launched by Small Business Britain in partnership with BT to spotlight small businesses successfully using sustainability as a core driver of growth.
The Green Growth 100 champions one hundred small businesses across the UK that are embedding sustainable practices into their operations, from cutting waste and energy use to rethinking supply chains, attracting new customers, and strengthening long-term resilience.
Founded in 2020, the Sustainable Wedding Alliance has been led by Michelle Miles, who has placed sustainability at the heart of the business from day one. Through its rigorous accreditation programme and Carbon Literacy training, the Alliance has shown how responsible practices can deliver both significant environmental impact and commercial success within the wedding industry.
On being named in the Green Growth 100, Michelle Miles, Founder & CEO of the Sustainable Wedding Alliance, said:
“We are incredibly proud to be included in the Green Growth 100. For us, sustainability has never been a ‘bolt-on’; it is the foundation of our business model. This recognition proves that by putting the planet and people first, small businesses can build more resilient, innovative, and successful organisations. It is an honour to represent the wedding industry amongst such a dedicated group of UK entrepreneurs.”
Michelle Ovens CBE, CEO and Founder of Small Business Britain, said: “The Green Growth 100 celebrates the small businesses that are showing sustainability and growth go hand in hand. These businesses are not only reducing their environmental impact, but also strengthening their operations, engaging customers, and building more resilient business models. The Sustainable Wedding Alliance is a brilliant example of how sustainability can fuel long-term success.”
This Green Growth 100 follows the work of the Willow Review, an independent, Government-backed review into the financial benefits of sustainability, which was co-chaired by Small Business Britain with BT sitting as a Steering Board member. The Willow Review published its landmark recommendations last summer, outlining a roadmap to unlock the vast financial opportunities of sustainability for Britain’s 5.6 million small businesses.
Chris Sims, Chief Commercial Officer, UK Business, at BT, added: “The businesses in the Green Growth 100 are setting the benchmark for how sustainability can unlock innovation and commercial opportunity. It’s inspiring to see how small businesses across the UK are turning greener practices into real business growth. We’re proud to support this initiative and congratulate Michelle Miles on being recognised.”
As a business featured on the Green Growth 100, the Sustainable Wedding Alliance will also be in the running for the Green Growth Awards, hosted by BT on 12 March 2026, which will see two standout businesses from the line-up awarded a £5,000 grant to help them scale their sustainability ambitions and continue driving positive change.
