Today, 5th June, is World Environment Day – a global call to action to protect our planet. This year’s focus is on beating plastic pollution, a critical issue that impacts every corner of our world, including the beautiful events we create in the wedding industry. As a business committed to sustainability, World Environment Day offers a fantastic opportunity to amplify your efforts and inspire others.
It’s a day to reflect on the immense value of our natural world – the stunning landscapes that serve as backdrops for so many weddings, the vibrant ecosystems that provide us with beautiful flowers and fresh produce, and the clean air and water that are essential for life. By taking conscious steps in your business, you’re not just making a difference, you’re demonstrating leadership within the wedding industry and showing couples that their special day can be both breathtakingly beautiful and responsibly delivered.
This World Environment Day, we’re especially thrilled to highlight that our accredited member, The Wellbeing Farm, is hosting B Corp Fest 2025. This incredible event in Lancashire is more than just a gathering; it’s a movement demonstrating how businesses can truly thrive by putting people, planet, and profit first. Their amazing work in bringing together people to inspire a “purpose before profit” mindset is exactly what the industry needs.
And as we focus on the environment, it’s vital to remember that humans are at the very centre of climate change. The Sustainable Wedding Alliance was incredibly proud to be at the launch of the Right Here Right Now Global Climate Summit last night. This crucial initiative looks at climate change through the urgent lens of human rights, raising important questions that we must all demand answers to from the businesses and governments we work with. Environmental sustainability is inextricably linked with social justice, and it’s a reminder that our actions impact communities worldwide.
Shining a Spotlight: Making the Most of World Environment Day (Even if it’s Today!)
While World Environment Day is today, it’s absolutely not too late to use this moment to reinforce your commitment to sustainability and inspire others. Here’s how businesses in the wedding industry can still celebrate and make an impact:
- Jump onto Socials with Your Sustainable Story: Use your platforms (Instagram, LinkedIn, TikTok) to share a story or post detailing specific ways your business tackles environmental issues. Did you go plastic-free at a recent event? Are you committed to sourcing locally and seasonally? Do you have a robust recycling programme? Shout about it! Use hashtags like #WorldEnvironmentDay #BeatPlasticPollution #SustainableWeddings and, if you’re a member, #SWAMember. Authenticity and transparency truly resonate with your audience.
- Get Out in Nature & Share its Importance: Take a moment today to immerse yourself in nature – whether it’s a local park, a woodland, or your own garden. Take a photo or video and share why these natural spaces are so vital to you, your business, and the events you create. Emphasise the connection between a healthy planet and beautiful weddings.
- Revisit and Share Your Biodiversity Pledge: If you attended the Sustainable Wedding Summit in February, you may have made a biodiversity pledge. Today is the perfect day to share that pledge, talk about your progress, and highlight any actions you’ve taken to support local ecosystems, from planting pollinator-friendly flowers to reducing harmful chemicals in your practices.
- Offer Actionable Tips for Couples: Position your business as a go-to resource for conscious couples. Share practical, easy-to-implement advice for planning a more sustainable wedding. This could be anything from advocating for sustainable flowers, to highlighting local, ethical suppliers.
- Showcase Your SWA Membership: Clearly display your Sustainable Wedding Alliance membership and any accreditation you’ve achieved. This immediately signals your commitment to sustainability and provides peace of mind to potential clients, letting them know they’re choosing a business that genuinely cares about its impact.
Let’s use World Environment Day as a powerful reminder and a springboard to inspire even more sustainable action throughout the wedding industry. By sharing our stories, learning from each other, and making conscious choices, we can collectively create a positive ripple effect for our planet, one beautiful wedding at a time!
